Performance Tech Teams with Centinel Spine for Rolex 24
DEERFIELD BEACH, Fla. (Jan. 16, 2018) – Performance Tech Motorsports is teaming up with Centinel Spine for the Rolex 24 At Daytona with an effort to bring together two technological leaders with the IMSA WeatherTech SportsCar Championship.
Centinel Spine develops, manufactures, and distributes products used by spinal surgeons across the world. The company was founded in 2008 after the merger-acquisition of Raymedica, LLC and Surgicraft LTD, two pioneering medical device companies. Today, with over 31 years of experience Centinel Spine has implanted over 46,000 devices.
Centinel Spine’s partnership with Performance Tech comes with a hefty goal. To educate not just fans, but the hundreds of athletes under the IMSA banner that spinal injury and disease doesn’t have to end your career nor should you have to live with pain and downgrade your lifestyle. Every day patients are sharing their success story on how the multiple Centinel Spine products concerning both lumbar and cervical gave them their life back.
Performance Tech Motorsports made the perfect pairing to share and achieve this goal. The team offers a chance to raise awareness nationally through various venues and programming. With access to a group of drivers of different ages and at different strides in their career Centinel Spine can better connect to the vast audience affected by spinal issues yearly.
As Centinel Spine Chairman & CEO John Viscogliosi and Performance Tech Team Principal Brent O’Neill formed their sponsorship, they saw the comparisons building between the two companies.
“We believe that Centinel Spine has a similar mission as Performance Tech, utilizing cutting-edge technology to provide solutions to high performers,” Viscogliosi. “Centinel Spine’s mission is to address spinal disease and allow individuals to continue to function at a high level, even after major spine surgery. Racing is the ultimate team sport and incorporates many of the same principal’s necessary to develop effective patient solutions. Centinel Spine is excited to be part of such a well-established, successful organization as Performance Tech.”
O’Neill has a healthy appreciation for what Centinel Spine and Viscogliosi accomplish as someone who has spent a majority of his life in a race paddock.
“All race car drivers are athletes and at some point, if you have you have a long enough career you crash and often that ends with a back injury and you need someone to fix it,” O’Neill said. “That’s where Centinel Spine comes in. They make continuing a normal life style doable. That’s what makes them one of the most relatable and needed sponsors in the paddock.
“They are certainly a sponsor that can bring some awareness to the paddock to fans, driver and crew that suffer back injuries. If you ask around there are a ton of guys that suffer from spinal injury and back problems. This relationship is also exciting for us because new car, new program, new sponsor. It’s a national sponsor so they can receive a lot out of IMSA and the national TV program. I think IMSA can get a lot out of Centinel Spine because they can keep people out and about in the paddock.”
The 56th annual Rolex 24 At Daytona takes place Jan. 25-28 in Daytona Beach at Daytona International Speedway. Qualifying kicks off the endurance mayhem Thursday, Jan. 25 at 3:55 p.m. for the WeatherTech SportsCar Championship. The twice around the clock race begins Saturday, Jan. 27 at 2:40 p.m. with the checkered flag set to fly Sunday, Jan. 28 at 2:40 p.m. The race will be broadcasted live on various FOX affiliate channels and live streamed on IMSA.tv.